{"id":4128,"date":"2016-11-29T20:16:03","date_gmt":"2016-11-30T04:16:03","guid":{"rendered":"http:\/\/3d.coldstreams.com\/?p=4128"},"modified":"2016-11-29T20:16:03","modified_gmt":"2016-11-30T04:16:03","slug":"4k3d120-fps-theater-experience-plus-imax-working-on-vr-headsets-for-theaters","status":"publish","type":"post","link":"https:\/\/coldstreams.com\/3d\/2016\/11\/29\/4k3d120-fps-theater-experience-plus-imax-working-on-vr-headsets-for-theaters\/","title":{"rendered":"4K\/3D\/120 fps theater experience, plus IMAX working on VR headsets for theaters"},"content":{"rendered":"

Source: Getting Real: Virtual Reality experiences eye the movie theatre environment | Film Journal International<\/a><\/em><\/p>\n

Director Ang Lee is experimenting, and presenting, a 3D 4K 120 fps motion picture, but that version only shows in 5 cities, globally.<\/p>\n

Elsewhere, IMAX is working on “theater-based VR”. The latter may begin with short (less than 15 minute) VR experiences in “IMAX VR Centres” located within theater complexes as a separate VR area – but initially as a marketing and technology experiment.<\/p>\n

The article notes that for now, a lot of “gee whiz, I’ve got to see this VR thing” is driving interest. But eventually, VR-based content needs to deliver compelling content in the form of stories.<\/p>\n

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