{"id":3116,"date":"2014-08-28T12:52:52","date_gmt":"2014-08-28T20:52:52","guid":{"rendered":"http:\/\/3d.coldstreams.com\/?p=3116"},"modified":"2014-08-28T12:52:52","modified_gmt":"2014-08-28T20:52:52","slug":"hollywood-buys-up-youtube-content","status":"publish","type":"post","link":"https:\/\/coldstreams.com\/3d\/2014\/08\/28\/hollywood-buys-up-youtube-content\/","title":{"rendered":"Hollywood buys up Youtube content"},"content":{"rendered":"

YouTube: Hollywood’s Hit Factory for Teen Entertainment – Businessweek<\/a>.<\/p>\n

As mentioned on my blogs, Youtube is an advertisers dream for reaching young audiences. Big business – namely traditional Hollywood production companies – are buying up Youtube content, talent and “multi-channel networks”.<\/p>\n

As Youtube becomes a traditional commercial programming adventure – the “big stars” have turned into mini production companies with producers, directors, stunt coordinators, writers, composes – will Youtube still appeal to the youth demographic?<\/p>\n

As Youtube turns into something different than what it is today, will other content producers – the individuals and small groups that were producing video content for fun – leave for other online video platforms?<\/p>\n

My\u00a0own viewership has dropped off dramatically. There may be many reasons for that unrelated to Youtube changes. But Youtube viewership is changing – and content is increasingly created\u00a0by production teams rather than the stereotyped kid in his bedroom. Even if it still is a teen in a bedroom, chances are increasing that there’s a business manager, producer and other staff involved now days.<\/p>\n

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