{"id":3057,"date":"2014-07-13T13:53:01","date_gmt":"2014-07-13T21:53:01","guid":{"rendered":"http:\/\/3d.coldstreams.com\/?p=3057"},"modified":"2014-07-13T13:53:01","modified_gmt":"2014-07-13T21:53:01","slug":"youtube-seeks-higher-quality-content-to-charge-premium-ad-rates","status":"publish","type":"post","link":"https:\/\/coldstreams.com\/3d\/2014\/07\/13\/youtube-seeks-higher-quality-content-to-charge-premium-ad-rates\/","title":{"rendered":"Youtube seeks higher quality content to charge premium ad rates"},"content":{"rendered":"<p>I will have more to say about Youtube and the business case another time:<\/p>\n<blockquote><p>The talks underscore Google Inc&#8217;s desire to complete YouTube&#8217;s transition from a repository for grainy home videos to a site sporting the more polished content crucial to securing higher-priced advertising.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.reuters.com\/article\/2014\/07\/13\/us-youtube-content-idUSKBN0FI0E420140713\">Exclusive: YouTube weighs funding efforts to boost premium content &#8211; sources | Reuters<\/a>.<\/p>\n<p>Not surprisingly, its all about the ad revenue now. Those that deliver ad<\/p>\n<figure style=\"width: 153px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.flickr.com\/photos\/26286356@N00\/1418665116\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured\" title=\"YouTube Censored\" src=\"http:\/\/farm2.static.flickr.com\/1018\/1418665116_dea9b1e49f_n.jpg\" alt=\"YouTube Censored\" width=\"153\" height=\"154\" \/><\/a><figcaption class=\"wp-caption-text\">YouTube Censored (Photo credit: dannysullivan)<\/figcaption><\/figure>\n<p>opportunities for Youtube will achieve prominence and the rest\u00a0 (most everyone else!) may find themselves disappearing in search results and recommended lists.<\/p>\n<p>Youtube previously announced it had modified search results and recommendations based on its &#8220;big data&#8221; analysis, to drive more minutes of viewing. Consequently, these changes are not secret.<\/p>\n<p>This may have repercussions for those us interested in 3D. 3D has not &#8211; yet &#8211; delivered significant online audiences for Youtube (except for <a href=\"https:\/\/www.youtube.com\/user\/1tompo1\">one person<\/a>). Youtube has been an early proponent of 3D by offering a reasonable 3D delivery platform but how long will that last?<\/p>\n<p><em>(I produce short 3D videos as a hobby, not as a profession. But like any hobby producer, I am gratified that people wish to watch what I create. But if they can&#8217;t find the videos, then they will not be watching either.)<\/em><\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"http:\/\/business.financialpost.com\/2014\/07\/14\/youtube-in-talks-with-hollywood-producers-as-it-seeks-to-boost-premium-content-sources-say\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" src=\"http:\/\/i.zemanta.com\/285018390_80_80.jpg\" alt=\"\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 83px; padding: 5px 2px 0 2px; background-image: none;\" href=\"http:\/\/business.financialpost.com\/2014\/07\/14\/youtube-in-talks-with-hollywood-producers-as-it-seeks-to-boost-premium-content-sources-say\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube in talks with Hollywood producers as it seeks to boost premium content, sources say<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I will have more to say about Youtube and the business case another time: The talks underscore Google Inc&#8217;s desire to complete YouTube&#8217;s transition from a repository for grainy home videos to a site sporting the more polished content crucial to securing higher-priced advertising. via Exclusive: YouTube weighs funding efforts to boost premium content &#8211; &hellip; <a href=\"https:\/\/coldstreams.com\/3d\/2014\/07\/13\/youtube-seeks-higher-quality-content-to-charge-premium-ad-rates\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Youtube seeks higher quality content to charge premium ad rates<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,6,16],"tags":[],"class_list":["post-3057","post","type-post","status-publish","format-standard","hentry","category-3d","category-advertising","category-business","category-online"],"_links":{"self":[{"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/posts\/3057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/comments?post=3057"}],"version-history":[{"count":0,"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/posts\/3057\/revisions"}],"wp:attachment":[{"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/media?parent=3057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/categories?post=3057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/tags?post=3057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}