This is why businesses desperately need workers with broader global understanding – this is tone deaf beyond words:
KFC apologized this week for sending a mobile app alert telling German customers to “treat yourself” on Kristallnacht.
Kristallnacht, or the night of broken glass, refers to the pogroms against Jewish people in Germany and Austria carried out by Nazis in November 1938. Some consider it the beginning of the Holocaust.On Wednesday, the Yum Brands chain sent a notification that reportedly said “It’s memorial day for Kristallnacht! Treat yourself with more tender cheese on your crispy chicken. Now at KFCheese!”
Presumably this was done by their German offices, which should know far better than this. Customers indicate they are now deleting the KFC app from their devices.