Buying a new car has always been a strange experience not, typically focused on the customer:
Results from the survey revealed that electric vehicle (EV) buyers are far less satisfied with the buying process than buyers of internal combustion engine vehicles. J.D. Power’s survey results put battery-electric vehicle (BEV) buyer satisfaction 56 points lower (791) than gas-powered vehicles (847). Premium BEV customers are even less happy, resulting in 831 points vs. the 864 their premium gas-powered vehicle buyer companions earn.
The lack of charging instruction directly impacted the satisfaction of the buyers who purchased an EV. There was of a 100 point difference in customer sentiment when they did not receive the instruction versus when they did.
The SSI Study also found that buyers who paid sticker price were far more satisfied with the vehicle purchase process than those who did not. Among respondents, 25 percent paid more than MSRP for their new mass market car, and 19 percent paid over sticker for their premium vehicle.
Source: Electric Vehicle Customers Are Least Satisfied Buyers, New Study Reveals
The latter is regarding excessive dealer markups charged during the end of the pandemic. A $37,000 car’s actual price was often $44,000 after “dealer markup” fees. The advertised prices were scammy frauds.
With a recession and high auto loan interest rates, the scammy markup fees will likely go away.
