This quote originally appeared in the Daily Telegraph which is pay walled. Another version appears here, however.
SPI-B are the initials for the Scientific Pandemic Influenza group on Behavior. The “SPI-B provides behavioral science advice aimed at anticipating and helping people adhere to interventions that are recommended by medical or epidemiological experts.” The SPI-B is a subgroup of the SPI-B&C, where C is “Communications”.
Another SPI-B member said: “You could call psychology ‘mind control’. That’s what we do… clearly we try and go about it in a positive way, but it has been used nefariously in the past.”
This does not inspire confidence in public health – the contrary, it says they engaged in non-transparent manipulation of the public.