In recent months, the price of larger TV models has shot up around 30 percent compared to last summer, according to market research company NPD. The jump is a direct result of the current chip crisis and underscores that a fix is more complicated than simply ramping up production. It may also be only a matter of time before other gadgets that use the same circuitry—laptops, tablets, and VR headsets among them—experience similar sticker shock.
Some manufacturers have already flagged potential price rises. Asus, a Taiwanese computer maker, said during a quarterly earnings call in March that a shortage of components would mean “price hikes further upstream,” which would likely affect consumers.