Marketers say COVID vaccines create hope for quick return of in-person events

  • Leans toward Q4 for restarting in person events.
  • Some are hoping for Q3
  • 30% of conference attendees say they’d prefer virtual events, with 70% preferring in person.

Expectation is that people will remain fearful of “germs” – might require continued social distancing, face masks, visible sanitization features. This behavior might remain for quite some time.

By EdwardM