This is reminiscent of the Volvo study:

Some analysts think buyers don’t necessarily want an electric car when they buy a Tesla — they primarily want a Tesla, which has replaced the latest iPhone as the coolest accoutrement in Silicon Valley and similar cultural enclaves around the world.

Source: The only electric vehicles that have had success are Teslas – Los Angeles

Most EVs are not selling well – only Tesla has appreciable market share and sees year over year growth. Sales, they suggest, are due to the “coolness” factor and that Tesla sells a “lifestyle” image – versus people buying an EV for other reasons. Tesla is just cool to own.

A survey by Volvo,   found that about 75% of buyers said virtue signaling plays a large role in purchasing an EV.   Paradoxically they said that owning an EV “helps them to feel better about making less environmentally conscious decisions in “other areas of life. Oops.

By EdwardM