This cloud leak reveals the personal details of 123 million US households, revealing in-depth analysis of their finances sold by credit reporting agency Experian.
123 million households covers essentially everyone in the United States.
The data includes financial information such as income, home and auto loans, number of children and their ages, consumer marketing data such as whether you are a book buyer, engage in gardening, purchase various types of magazines, and many other personal interests, whether you are a do-it-yourselfer, your religious affiliation, household donations made to political groups and environmental groups. The data also includes the balance of your home and auto loans and your address – but not your name. Alteryx pretends that without your name, its not personally identifiable (Alteryx is lying).
Alteryx has not provided any way to learn if your own data has been released through their incompetence.
The CEO of Alteryx, Dean Stoecker, issued a bland statement “Third-Party Marketing Data” that obfuscates the degree of highly personal data they published online. Stoecker is an idiot.