5 Ways to Effectively Manage Your Online Reputation | Social Media Examiner. Once you go online, how do you want visitors to view you, or how do you think they do view you?
If your online persona is friendly and helpful, you are more likely to have a positive reputation – versus presenting a overbearing “in your face” sales approach.
This also applies to corporations and businesses that use social media to connect to customers. Some see social media – such as Facebook or Twitter – as mere marketing channels to pump out more advertising. Which comes across as spam.
Others create communities. I belong to a camera manufacturer’s Facebook group. Every few days they post links to photo galleries, often by professionals, showing the quality work being created with their cameras. This is friendly – not a constant stream of sales pitches – that keeps customers engaged with the brand.