Tips on using Facebook for journalists: engagement

July 14th, 2011

This would apply also to anyone else, including marketeers, not just journalists:

But what works? Facebook’s findings, based on the analysis of 25 journalist Pages across local, national and international media, show that “socializing” content, such as adding personal analysis to posts, and the use of images, are a must.

Get Personal

Tempting as it is to auto-publish stories to Facebook Page newsfeeds, adding a personal note lets Fans know the writer behind the news is engaging with them rather than employing an auto-publisher. Posts that include a journalist’s analysis and personal reflections were found to receive 20% more referral clicks than that of an average post.

via Facebook reveals best practices for journalist Pages – Social Marketing – BizReport.

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