Monthly Archive: January 2017

Consumers goods packaging to tie in to #IOT

Recent IoT technology partnerships with three global packaging giants will bring connectivity to everyday consumer products. Source: Packaging Deals Bring IoT to Hairspray and Tomato Paste | Data-Driven Marketing – AdAge It’s called “Connected Packaging”. Namely, by using existing bar codes, QR codes and perhaps new coding technology, purchasers of consumer products will be encouraged to interact with the manufacturer or retailer by pointing their smart phone at the package. In this way, the manufacturer...

It’s over! “What happened to #virtual reality?” as we hit that phase in the news cycle! #VR #VR360

The virtual reality industry has achieved – again! – that point in in the product life cycle where the media declares it’s death! Over the past year, evidence has stacked up that VR isn’t as hot as everyone thought it’d be, and it feels poised to go the way of the smartwatch. Source: What happened to virtual reality? – Business Insider Per the reporter, Facebook’s Oculus Rift is a failure, the HTV Vive is a...

Are we over hyping the #IoT opportunity? Yes and no.

The post this quote is from is primarily about the Internet of Things (IoT) and the new buzzwords “Smart Cities”. The post brings people back from the hype to address the reality of getting stakeholders to agree on initiatives and the necessary steps to make them happen. The post notes we have gone down this path of hyping the latest technology (many times!) only to collapse later. “Soon, they claimed, we will be able to...

#IoT “smart hair brush”

#IoT has reached that point in the product life cycle when we see the launch of rather silly products: Beauty giant L’Oreal has launched a “smart” internet-connected hairbrush that analyzes users’ hair type and recommends products accordingly Source: L’Oreal’s smart brush ‘listens’ to hair, recommends luxury treatments The product purports to analyze the hair, how often it is brushed, what time of day, whether the hair is dry or frizzy or coarse, wet or dry...

Attributing “hack attacks” to specific nations is not reliable

Publicly pointing fingers at responsible parties may gain headlines, but it behooves the accuser to be right to retain credibility. In the high-profile attack two years ago on Sony Pictures Entertainment (SPE), President Obama and the Federal Bureau of Investigation squarely blamed North Korea for the assault that crippled the company’s operations for months. While Mandiant convinced the U.S. government and Sony that North Korea was the culprit, numerous security firms – including Kaspersky Lab...

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